July 22nd, 2009
When creating a new web design, the focus tends to be on the look and functionality. It’s important not to overlook the website speed. A slow website, no matter how pretty or useful, will drive away visitors and potential customers. Internet users expect an on-demand web experience.
Simply put, website optimization is the process of using the smallest amount of disk space possible in order to make the site load faster. This can be done in several ways, such as image optimization (graphics), code cleanup (HTML), and server configuration (hosting).
Website load time is even more important to consider as your site grows in size and popularity. You don’t want to get caught with a slow website when a sudden burst of web traffic hits your site!
You can test your website speed for free with the Website Speed Test tool provided by Vertain. You should test the speed several times throughout the day and average the load times to get the most accurate reading.
Here is the load time for the newly redesigned impurist.com:
impurist.com website load time speed check
Our site is as fast as the best of them so far! The load time could be further improved through a website cache system, which is necessary for some high-traffic websites.
The bottom line: Lower the overall “weight” of your site to improve your visitor retention rate.
Tags: graphics, load time, optimization, web design, webmaster tools
Posted in Website Tips | No Comments »
July 21st, 2009
The Impurist Productions website has been re-launched with a brand new design and CMS (content management system). The new functionality will allow us to add fresh content on a regular basis, encourage interactivity, and display steady organic growth to the search engines. In other words, we’re breathing life into stone.
The new logo is pretty cool, too. The meaning of the black rose will be revealed over time, so stay with us. Think you can guess?
The old site hadn’t been updated in ages; not exactly a great way to attract new clients online. Luckily that was never a problem, word-of-mouth reputation was strong enough to fuel the growth from a single freelance web designer into a premium web project management firm. We’ve learned a lot along the way. One main purpose of the new impurist.com is to share our experiences and hypotheses about what makes a successful website. We study web science.
The new impurist.com is a humble attempt to bridge the gaps between business managers, web designers, developers, marketers, and content producers. Communication will be a top priority because so many of us are speaking different languages, figuratively speaking. Look forward to some very useful resources and insider information about a variety of topics. The content posted here will be useful for both business owners and webmasters.
Current clients: Thanks for all of your feedback and encouragement to redevelop this site. I prefer to put my energy and resources into your projects, so I needed that little push to reinvest and revamp the site. Thank you for the support! –Josh
Tags: impurist
Posted in Service Status | No Comments »
